It’s normally a burden. We often wish, how can we do less of this. We sometimes even pray for us to stop doing it, to lessen its harshness, to ease its egging obligation stemming from empathy or need or desire.
It’s for companies, organizations of all sizes. It’s not cyclical in the way we think about other processes. It works more like a drop of water in a still pond. It shakes things up, and at a time where business seems to be synonymous with cold, hard systems, it gives blood to an organization.