which--if I may state--will certainly not make the most money in the world. That isn't simply a statement, it's a criterion for the greatest business. Greatest as in good, good as in not entirely money motivated. Some will argue to pursue a non-profit if profits are not the main focus and that's true, we can pursue non-profits. However, the business which models profits as secondary would be an immensely inspiring and interesting organization to see, not to mention own. I cannot, and therefore will not, get my head around the idea that money drives actions in good corporations--that is not a good corporation. Plain and simple. It is a money-motivated, hungry corporation, that eats people and produces profit and in any right mind, in any moral opinion, that is not a good company (to work for, own or encourage).
It seems as though a problem from a consumer standpoint is how you really know a company puts profits secondary or at minimum in line with other values it shares. See, a good company will not overthrow its values. A good company will not overthrow them no matter what. And it seems, every "good company" that is labeled happens to be labeled based on profits by Wall Street. It also seems, most companies who were once labeled "good companies" happened to fall the ranks and diminish, carrying the disgust of American people.
If you work in a company that's not "good" in the word's true meaning, whether you think I'm an idealist or not, know that the money that guides you completely is not what drives you really. What really drives you is what you love, and though many believe it's money they love, that simply means that their true adorations have been overshadowed by green; and an honest dig into the soul can bring that nature back into its place.
Economy, Shmoconomy. It's rough and tough; and honorable to work for your wage, just make sure it's work worth doing, worth loving, worth living.