We'll start with the basics of SEO in an easy-to-understand format. You'll learn how it works, not just as a concept, but as a practical tool for enhancing your site's appeal and accessibility.

We'll start with the basics of SEO in an easy-to-understand format. You'll learn how it works, not just as a concept, but as a practical tool for enhancing your site's appeal and accessibility.

It’s hard to get anywhere without knowing where you want to go. Here we’ll ask key questions you’ll want to answer so that you’ve got a target to pursue!

Understand how your site structure and content work hand-in-hand.

Rethink content in this way and it will pay dividends.

What are you trying to do? Exposure, Action, Reference. Knowing what you’re aiming for will make all the difference in your content structure.

The easiest ways to get started with strategies that make your content work harder for you: FAQs.

How much content do you need?

Learn how to use data to inform your decisions and uncover content hacks that can make a big difference with minimal effort.

The basics for those new to blogging in Squarespace.

Optimize the structural elements of your site and turn on important features most people don’t know exist.

General overview of the most important things in Squarespace Analytics.

A quick look at Ahrefs and the keyword difficulty vs volume score, plus some free tools you can try out.

Get your content viewed by as many people as possible by using these tactics to cross-promote the pieces you’re proud to post.

Get increased views by taking snippets of your most successful pieces.

Bonus tools and strategies for how to get over yourself when making content.

Finish up with feedback and how else I can improve this course to help you.