Don't underestimate what people want. The point is to see what floats. You can gauge interest by sharing your ideas with others (see The Body Language Handbook) or even playing with it online. This is the biggest mistake I think I’ve made thus far. If I don’t pay for something, it doesn’t mean that somebody else wouldn’t pay for it. If I’m a Squarespace pro, I’m not gonna buy a book on learning Squarespace—but some people will! Because they’re not pros! You’re a master at some things and not others; understand that everyone has their strengths and weaknesses and see where you can help.
If Seth Godin says ship, Ship! But not on blind faith. If there’s one thing I’ve learned (the hard way), it’s that you need to find a balance between research and ready-to-launch. There are so many ways to experiment nowadays to see if your product or service is even viable. If you’re not sure, experiment. Don’t throw your life savings at it and say “I command you to work!” Experiment, scientist.
Keywords and SEO: Google Adwords (Google "adwords promo" and get $75 bucks free)
Web Design: Squarespace.com (I use this to test out many, many sites), Unbounce.com (professional i.e. not-cheesy landing pages)
Fun Downtime: Diggnation.com (new episodes every Wednesday)
Learn something: Mahalo.com (AMAZING for fun guitar songs and learning all kinds of stuff), DailyGrape.com (Guy Vaynerchuck is a great guy and wine is the shiznit), TheNewBoston.com (best coding tutorials on the web—if you’re into that sort of thing)
That's it! Those are my top sites for new and established Entrepreneurs. Now go kick ass.
Got something to add? Feel free to share it in the comments below.