UPDATE: This blog post has been turned into a book! You can grab it right here.

Heads up: “I love you” is a process. And it’s not just for people.

It’s for companies, organizations of all sizes. It’s not cyclical in the way we think about other processes. It works more like a drop of water in a still pond. It shakes things up, and at a time where business seems to be synonymous with cold, hard systems, it gives blood to an organization.

“I love you” is about care.

Love is a process

Imperfect at times, the process requires that you learn more about who you’re serving, that is, who you’re loving, and figuring out how to love them best. When this is the way you move about your company, how you come into meetings, how you pitch a sale or close a deal, or even follow up for feedback, the human on the other side feels it.

And so do you. That’s the magic of loving your people. It’s your invisible development strategy that also develops you. It incorporates giving as a business model, sharing as a sales strategy, and transparency as a marketing plan. The mission statement includes empowerment and support and most importantly, trust.

“I love you” requires you to tell the truth. It requires you to solve a problem genuinely. It also requires you to make the person on the other end happy, simply because you want to, because that’s the caring thing to do. When you treat business like it has the power to change the world, it does. Ergo, your new business plan: Love.

This chapter was originally written for and published by my amazing friends at Delivering Happiness.